Lang J R, Fullerton S D
Health Mark Q. 1992;10(1-2):143-54.
The true objective of a pharmacy manager is not just to measure satisfaction, but to improve it by identifying and meeting the needs of the patient. This study was undertaken with the objective of determining the relevant components of outpatient pharmacy service which impact the patient's perception of satisfaction, and to develop an on-going instrument to track satisfaction with pharmacy services over time. A survey was mailed to 391 outpatients. Simple correlation was used to identify the salient components of patient satisfaction. Multiple regression was used to determine the relative contribution of each of these components to overall satisfaction. Principle components analysis (PCA) provided the basis for delineating the underlying dimensions of which patient satisfaction is comprised. The two most meaningful factors derived from these data can be defined as professional communication and the physical and emotional well-being of the patient. By understanding the dynamics of the components of satisfaction, pharmacy managers can emphasize those areas which will produce a more satisfied patient, repeat patronage, and enhanced viability for the pharmacy.
药房经理的真正目标不仅仅是衡量满意度,而是通过识别并满足患者需求来提高满意度。本研究旨在确定影响患者满意度认知的门诊药房服务相关要素,并开发一种持续使用的工具来长期跟踪药房服务满意度。向391名门诊患者邮寄了调查问卷。采用简单相关分析来确定患者满意度的显著要素。运用多元回归分析来确定这些要素对总体满意度的相对贡献。主成分分析(PCA)为描绘构成患者满意度的潜在维度提供了依据。从这些数据中得出的两个最有意义的因素可定义为专业沟通以及患者的身心健康。通过了解满意度各要素的动态变化,药房经理可以着重关注那些能使患者更满意、增加回头客并提升药房生存能力的领域。