Rees T
Profiles Healthc Mark. 1998 May-Jun;14(3):7-10.
A major regional academic health sciences center in the Northeast prepares a major marketing campaign that would enhance awareness and dramatically distinguish the Medical Center from its major competition and increase revenue streams through higher market share.
美国东北部一个主要的地区性学术健康科学中心筹备了一场大型营销活动,该活动将提高知名度,并使医疗中心在与主要竞争对手的竞争中脱颖而出,同时通过更高的市场份额增加收入来源。