An empirical analysis of consumers' attitudes toward optometrist advertising.

The purposes of this study were to determine: (a) consumers' attitudes toward advertising by optometrists and (b) whether city of residence, occupation, age, sex, race, marital status, number of children in household, total family household income and education accounted for any significant differences in consumer attitudes toward optometrists that advertise. Information obtained from this study could be used by optometrists to plan and improve the quality of their advertising.