Healton C
Mailman School of Public Health, Columbia University, 600 W 168th St, 7th Floor, New York, NY 10032, USA.
Am J Public Health. 2001 Apr;91(4):554-8. doi: 10.2105/ajph.91.4.554.
The November 1998 Master Settlement Agreement between tobacco manufacturers and state attorneys general significantly restricted the marketing of tobacco products, made possible markedly expanded tobacco control programs in the states, and provided for the creation of a new foundation whose primary purpose is to combat tobacco use in the United States. This commentary describes the American Legacy Foundation, with particular emphasis on one of its efforts--the "truth" Campaign, a countermarketing effort to reduce smoking among youths. The "truth" Campaign has been well received by the public and is expected to be [corrected] effective in reducing smoking among youths. The only negative reaction to the campaign has been, predictably, from the tobacco industry.
1998年11月烟草制造商与各州检察长达成的《大和解协议》极大地限制了烟草产品的营销,使各州大幅扩大烟草控制项目成为可能,并规定设立一个新基金会,其主要目的是在美国抗击烟草使用。本评论介绍了美国遗产基金会,特别着重于其一项工作——“真相”运动,这是一项旨在减少青少年吸烟的反营销活动。“真相”运动受到了公众的广泛欢迎,预计在减少青少年吸烟方面会取得成效。不出所料,对该运动唯一的负面反应来自烟草行业。