Gilmartin Mattia J, Freeman R Edward
Healthcare Management Initiative, INSEAD, USA.
Health Care Manage Rev. 2002 Spring;27(2):52-65. doi: 10.1097/00004010-200204000-00006.
This article examines the recent controversy in health care delivery about whether it should be conceptualized as a business. The current debate implicitly appeals to a common understanding of business and business practices that is no longer very useful. This common notion, which the authors call "cowboy capitalism," conceptualizes business as a competitive jungle resting on self-interest and an urge for competition in order to survive. The authors suggest that stakeholder capitalism offers a more useful framework for the dialogue about health care reform.