Stimulus familiarity modifies perceived duration in prerecognition visual processing.

Three experiments further explored the Avant, Lyman, and Antes finding that, during prerecognition processing, differences in subjects' familiarity with letters, words, and nonwords generate differences in the apparent duration of tachistoscopic flashes. The results replicate and extend the earlier findings, showing apparent duration differences with a variety of verbal stimuli over a range of tachistoscopic exposure intervals. The results also suggest that exposures of stimuli on early trials of an experiment reduce differences in preexperimental stimulus familiarity such that unfamiliar stimuli come to be processed more nearly like familiar stimuli. Familiarity acquired on early trials appears to accumulate at prerecognition levels of processing and to reduce apparent duration differences among stimuli on later trials.