Davies P, Chapman S, Leask J
Department of Public Health and Community Medicine, University of Sydney A27, NSW 2006, Australia.
Arch Dis Child. 2002 Jul;87(1):22-5. doi: 10.1136/adc.87.1.22.
To determine the likelihood of finding an antivaccination site on the world wide web and to characterise their explicit claims and rhetorical appeals.
Using "vaccination" and "immunisation", examining the first 10 sites displayed on seven leading search engines. Detailed examination of content of 100 antivaccination sites found on Google.
43% of websites were antivaccination (all of the first 10 on Google). Main rhetorical appeals involve themes of the scientific veracity of antivaccination argument; rapport with parents seeking to protect their children from harm; and alleged collusion between doctors, the pharmaceutical industry, and government to deny vaccine harm.
There is a high probability that parents will encounter elaborate antivaccination material on the world wide web. Factual refutational strategies alone are unlikely to counter the highly rhetorical appeals that shape these sites.
确定在万维网上找到反疫苗接种网站的可能性,并描述其明确主张和修辞诉求。
使用“疫苗接种”和“免疫”,检查七个主要搜索引擎上显示的前10个网站。对在谷歌上找到的100个反疫苗接种网站的内容进行详细检查。
43%的网站是反疫苗接种的(谷歌上的前10个网站都是)。主要的修辞诉求包括反疫苗接种论点的科学真实性主题;与试图保护孩子免受伤害的父母建立融洽关系;以及声称医生、制药行业和政府勾结起来否认疫苗危害。
父母很有可能在万维网上遇到精心制作的反疫苗接种材料。仅靠事实反驳策略不太可能对抗塑造这些网站的高度修辞诉求。