Donelan Karen, Buerhaus Peter I, Ulrich Beth T, Norman Linda, Dittus Robert
Massachusetts General Hospital, Boston MA, USA.
Nurs Econ. 2005 Jul-Aug;23(4):150-6, 180, 147.
Johnson & Johnson launched the Campaign in February 2002. Data from surveys of nursing students, RNs, and CNOs reflect a high level of awareness of several key elements of the Campaign--advertisements, recruitment materials, the discovernursing.com Web site, and regional "Promise of Nursing" fundraising events. The J & J Campaign for Nursing's Future represents the largest involvement of the private corporate sector, and through this initiative we are learning new and innovative ways to examine the challenges confronting the nursing workforce and develop actions to help resolve them.
强生公司于2002年2月发起了这项活动。对护理专业学生、注册护士和首席护理官的调查数据显示，他们对该活动的几个关键要素——广告、招聘材料、discovernursing.com网站以及地区性的“护理的承诺”筹款活动——有很高的认知度。强生公司的“护理未来”活动代表了私营企业部门最大规模的参与，通过这一举措，我们正在学习新的创新方法来审视护理人员面临的挑战，并制定行动来帮助解决这些挑战。
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