Endogenous versus exogenous attentional cuing effects on memory.

Three experiments were conducted to investigate the influence of early attentional cuing effects on subsequent memory. In an incidental study phase, a cue preceded two simultaneously displayed words. An endogenous cue (row of arrows pointing toward one word) or an exogenous cue (row of stars at the location of one word) indicated which word to read aloud. In a subsequent test phase, memory for these cued and uncued words was measured. In Experiment 1, these attentional manipulations had almost no effect on subsequent implicit memory measured using a speeded reading (naming) test. Experiments 2 and 3 demonstrated that, on an explicit memory test, words were reliably better recognized in the endogenous condition than in the exogenous condition. These results suggest that endogenous attentional cues promote more active processing and hence elaboration of words, assisting their subsequent conscious retrieval.