衡量创新的社会效益。
Measuring the societal benefits of innovation.
出版信息
Science. 1980 Aug 8;209(4457):658-62. doi: 10.1126/science.209.4457.658.
PMID:17821174
Abstract
Quantitative economic analysis of 20 commercial innovations shows that there is great benefit to society that is often not reflected in the rate of return to the innovator. The study also documents the importance of marketing strategy and proper consideration of risk.
摘要
定量经济分析 20 项商业创新成果表明，这些创新给社会带来了巨大的效益，但这些效益往往没有体现在创新者的回报率上。该研究还记录了营销策略的重要性以及对风险的恰当考虑。
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