Suchdev Parminder S, Ruth Laird, Obure Alfredo, Were Vincent, Ochieng Cliff, Ogange Lorraine, Owuor Mercy, Ngure Frances, Quick Robert, Juliao Patricia, Jung Christina, Teates Kathryn, Cruz Kari, Jefferds Maria Elena D
Nutrition Branch, Centers for Disease Control and Prevention, 4770 Buford Hwy NE, MS-K25, Atlanta, GA 30341, USA.
Food Nutr Bull. 2010 Jun;31(2 Suppl):S168-78. doi: 10.1177/15648265100312S209.
In 2007, the US Centers for Disease Control and Prevention partnered with local Kenyan institutions to implement the Nyando Integrated Child Health and Education Project, an effectiveness study that used social marketing and a community-based distribution program to promote the sale of Sprinkles and other health products.
To describe monitoring of wholesale sales, household demand, promotional strategies, and perceived factors influencing Sprinkles sales among vendors.
Ongoing quantitative and qualitative monitoring of Sprinkles sales began in May 2007 in 30 intervention villages. Data sources included baseline and follow-up cross-sectional surveys; office records of Sprinkles sales to vendors; biweekly household monitoring of Sprinkles use; and qualitative data collection, including vendor focus groups and key informant interviews.
A total of 550 children aged 6 to 35 months were enrolled at baseline, and 451 were available at 12-month follow-up. During this period, nearly 160,000 sachets were sold wholesale to vendors, with variability in sales influenced by the social, political, and economic context. Vendors living closer to the wholesale office purchased more Sprinkles, so a second office was opened closer to remote vendors. On average, 33% of households purchased Sprinkles during household monitoring visits. Training sessions and community launches were important for community support and raising awareness about Sprinkles. Vendor incentives motivated vendors to sell Sprinkles, and consumer incentives promoted purchases.
Sprinkles program monitoring in Kenya was critically important for understanding sales and distribution trends and vendor perceptions. Understanding these trends led to strategic changes to the intervention over time.
2007年，美国疾病控制与预防中心与肯尼亚当地机构合作实施了尼扬多儿童综合健康与教育项目，这是一项效果研究，采用社会营销和基于社区的配送项目来促进“小 sprinkle”（一种营养撒剂）及其他健康产品的销售。
描述对“小 sprinkle”批发销售、家庭需求、促销策略以及影响供应商销售“小 sprinkle”的感知因素的监测情况。
2007年5月开始在30个干预村庄对“小 sprinkle”销售进行持续的定量和定性监测。数据来源包括基线和随访横断面调查；向供应商销售“小 sprinkle”的办公室记录；每两周对家庭使用“小 sprinkle”情况的监测；以及定性数据收集，包括供应商焦点小组和关键 informant 访谈。
共有550名6至35个月大的儿童在基线时登记入组，12个月随访时有451名儿童可用。在此期间，近160,000袋“小 sprinkle”批发给了供应商，销售情况受社会、政治和经济背景的影响而有所变化。居住在离批发办公室较近的供应商购买的“小 sprinkle”更多，因此在离偏远供应商更近的地方开设了第二个办公室。在家庭监测访问期间，平均33%的家庭购买了“小 sprinkle”。培训课程和社区推广活动对社区支持和提高对“小 sprinkle”的认识很重要。供应商激励措施促使供应商销售“小 sprinkle”，消费者激励措施促进了购买。
在肯尼亚对“小 sprinkle”项目进行监测对于了解销售和分销趋势以及供应商的看法至关重要。了解这些趋势导致随着时间的推移对干预措施进行了战略调整。
