台湾地区寿险服务环境下的领导力与变革承诺：工作满意度的中介调节作用。
Leadership and change commitment in the life insurance service context in Taiwan: the mediating-moderating role of job satisfaction.
机构信息
Graduate School of Business and Administration, Shu-Te University, 59 Hun Shang Road, Yen Chao District, Kaohsiung City 82445, Taiwan, ROC.
出版信息
Percept Mot Skills. 2011 Jun;112(3):889-914. doi: 10.2466/01.07.PMS.112.3.889-914.
The effects of transformational leadership and satisfaction were studied along with their interconnected effects (mediation and moderation) on commitment to change in the life insurance industry in two samples, sales managers and salespersons. A multiple mediated-moderated regression approach showed mediation and moderation to have statistically significant main effects on change commitment. Transformational leadership and satisfaction made a more important contribution to change commitment while job satisfaction had a mediating and moderating role that could enhance the relationships between leadership and change commitment. This information is of importance in building successful change commitment associations with customers.
本研究考察了转型领导和满意度的影响，以及它们在寿险行业两个样本（销售经理和销售人员）中对变革承诺的相互影响（中介和调节）。多元中介调节回归方法表明，中介和调节对变革承诺有显著的主要影响。转型领导和满意度对变革承诺的贡献更为重要，而工作满意度则具有中介和调节作用，可以增强领导与变革承诺之间的关系。这些信息对于与客户建立成功的变革承诺关系具有重要意义。
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