Not just the norm: exemplar-based models also predict face aftereffects.

The face recognition literature has considered two competing accounts of how faces are represented within the visual system: Exemplar-based models assume that faces are represented via their similarity to exemplars of previously experienced faces, while norm-based models assume that faces are represented with respect to their deviation from an average face, or norm. Face identity aftereffects have been taken as compelling evidence in favor of a norm-based account over an exemplar-based account. After a relatively brief period of adaptation to an adaptor face, the perceived identity of a test face is shifted toward a face with attributes opposite to those of the adaptor, suggesting an explicit psychological representation of the norm. Surprisingly, despite near universal recognition that face identity aftereffects imply norm-based coding, there have been no published attempts to simulate the predictions of norm- and exemplar-based models in face adaptation paradigms. Here, we implemented and tested variations of norm and exemplar models. Contrary to common claims, our simulations revealed that both an exemplar-based model and a version of a two-pool norm-based model, but not a traditional norm-based model, predict face identity aftereffects following face adaptation.