Zentall Thomas R, Laude Jennifer R, Case Jacob P, Daniels Carter W
University of Kentucky, Lexington, KY, USA,
Psychon Bull Rev. 2014 Dec;21(6):1623-8. doi: 10.3758/s13423-014-0626-1.
When humans are asked to judge the value of a set of objects of excellent quality, they often give this set higher value than those same objects with the addition of some of lesser quality. This is an example of the affect heuristic, often referred to as the less-is-more effect. Monkeys and dogs, too, have shown this suboptimal effect. But in the present experiments, normally hungry pigeons chose optimally: a preferred food plus a less-preferred food over a more-preferred food alone. In Experiment 2, however, pigeons on a less-restricted diet showed the suboptimal less-is-more effect. Choice on control trials indicated that the effect did not result from the novelty of two food items versus one. The effect in the less-food-restricted pigeons appears to result from the devaluation of the combination of the food items by the presence of the less-preferred food item. The reversal of the effect under greater food restriction may occur because, as motivation increases, the value of the less-preferred food increases faster than the value of the more-preferred food, thus decreasing the difference in value between the two foods.
当要求人类判断一组品质优良的物品的价值时,他们通常会赋予这组物品比加入一些品质稍差的同样物品更高的价值。这是情感启发式的一个例子,常被称为少即是多效应。猴子和狗也表现出了这种次优效应。但在目前的实验中,通常饥饿的鸽子做出了最优选择:选择一种偏好的食物加一种不太偏好的食物,而不是单独选择一种更偏好的食物。然而,在实验2中,饮食限制较少的鸽子表现出了次优的少即是多效应。对照试验中的选择表明,这种效应并非源于两种食物与一种食物相比的新颖性。食物限制较少的鸽子身上出现这种效应似乎是因为不太偏好的食物的存在使食物组合的价值降低。在食物限制更大的情况下这种效应的逆转可能是因为,随着动机的增加,不太偏好的食物的价值比更偏好的食物的价值增加得更快,从而减小了两种食物之间的价值差异。