Donaldson Elisabeth A, Cohen Joanna E, Rutkow Lainie, Villanti Andrea C, Kanarek Norma F, Barry Colleen L
1Department of Health,Behavior & Society,Johns Hopkins Bloomberg School of Public Health,615 N. Wolfe Street,Baltimore,MD 21205,USA.
3Department of Health Policy & Management,Johns Hopkins Bloomberg School of Public Health,Baltimore,MD,USA.
Public Health Nutr. 2015 Aug;18(12):2263-73. doi: 10.1017/S1368980014002699. Epub 2014 Nov 28.
To examine the characteristics of supporters and opponents of a sugar-sweetened beverage (SSB) tax and to identify pro-tax messages that resonate with the public.
A survey was administered by telephone in February 2013 to assess public opinion about a penny-per-ounce tax on SSB. Support was also examined for SSB consumption reduction and pro-tax messages. Individual characteristics including sociodemographics, political affiliation, SSB consumption behaviours and beliefs were explored as predictors of support using logistic regression.
A representative sample of voters was recruited from a Mid-Atlantic US state.
The sample included 1000 registered voters.
Findings indicate considerable support (50 %) for an SSB tax. Support was stronger among Democrats, those who believe SSB are a major cause of childhood obesity and those who believe childhood obesity warrants a societal intervention. Belief that a tax would be effective in lowering obesity rates was associated with support for the tax and pro-tax messages. Respondents reporting that a health-care provider had recommended they lose weight were less convinced by pro-tax messages. Women, Independents and those concerned about childhood obesity were more convinced by the SSB reduction messages. Overall, the most popular messages focused on the importance of reducing consumption among children without mentioning the tax.
Understanding who supports and opposes SSB tax measures can assist advocates in developing strategies to maximize support for this type of intervention. Messages that focus on the effect of consumption on children may be useful in framing the discussion around SSB tax proposals.
研究支持和反对含糖饮料税的人群特征，并确定能引起公众共鸣的支持征税的信息。
2013年2月通过电话进行了一项调查，以评估公众对每盎司含糖饮料征收一美分税的看法。还调查了对减少含糖饮料消费和支持征税信息的态度。利用逻辑回归分析探讨了包括社会人口统计学、政治派别、含糖饮料消费行为和信念等个体特征作为支持率的预测因素。
从美国中大西洋地区的一个州招募了具有代表性的选民样本。
样本包括1000名登记选民。
调查结果表明，相当一部分人（50%）支持征收含糖饮料税。民主党人、那些认为含糖饮料是儿童肥胖主要原因的人以及那些认为儿童肥胖需要社会干预的人支持率更高。认为税收能有效降低肥胖率与支持征税及支持征税的信息有关。报告称医疗保健提供者建议他们减肥的受访者对支持征税的信息不太信服。女性、无党派人士和那些关注儿童肥胖问题的人更容易被减少含糖饮料消费的信息所说服。总体而言，最受欢迎的信息集中在减少儿童消费的重要性上，而没有提及税收。
了解谁支持和反对含糖饮料税措施有助于倡导者制定策略，以最大限度地争取对这类干预措施的支持。关注消费对儿童影响的信息可能有助于围绕含糖饮料税提案展开讨论。
