Ironic Effects of Sexual Minority Group Membership: Are Lesbians Less Susceptible to Invoking Negative Female Stereotypes than Heterosexual Women?

The traditional stereotype of the typical woman has been described as "nice, but incompetent." However, such general gender stereotypes are applied to individual targets only under certain conditions: They are used to "fill in the blanks" (Heilman, 2012) if little personal information is provided about a target. "Typical lesbians" are regarded to have more typically masculine (agentic) characteristics such as task competence than the typical woman does. We thus hypothesized that if a woman displays behavior coinciding with the stereotype of the typical woman, it is more readily interpreted as stereotypically female if performed by a heterosexual woman than by a lesbian. Participants (N = 296) read a hypothetical job interview in which we manipulated the target's sexual orientation (between subjects). Findings demonstrated that a lesbian was judged as more competent than a heterosexual woman in the presence of behavior that may be interpreted as gender-stereotypical (Experiments 1 and 2). This difference in competence judgments was not found in the absence of gender-stereotypical behavior (Experiment 1). Judging the heterosexual woman as low in masculinity was related to a judgment of lower competence (Experiment 2). Our findings demonstrate that there are conditions under which lesbians, a group often stereotyped negatively, are less susceptible to invoking negative female stereotypes than heterosexual women are.