Deakin University, Global Obesity Centre, Institute for Healthcare Transformation, School of Health and Social Development, Geelong, VIC 3220, Australia; Department of Nutrition, Dietetics and Food, Be Active Sleep Eat (BASE) Facility, School of Clinical Sciences, Faculty of Medicine Nursing and Health Sciences, Monash University, Notting Hill, VIC 3168, Australia.
Deakin University, Global Obesity Centre, Institute for Healthcare Transformation, School of Health and Social Development, Geelong, VIC 3220, Australia.
Appetite. 2018 Sep 1;128:233-241. doi: 10.1016/j.appet.2018.05.149. Epub 2018 Jun 4.
Sugar-sweetened beverages (SSBs) provide little nutritional value and are associated with an increased risk of diet-related diseases. Despite this, SSB consumption is high globally. One emerging strategy aimed at reducing SSB consumption involves the use of front-of-pack (FOP) labels that clearly identify the risks associated with SSB consumption. The aim of this research study was to determine whether FOP labels with a graphic warning, text warning, sugar information (with the number of teaspoons of added sugar) or Health Star Rating (HSR) reduces intended choice of a SSB in an online choice experiment with young Australian adults.
994 participants were recruited and completed the online choice experiment. Compared to the control group who were not exposed to a label, the graphic warning, text warning, sugar information and HSR labels all significantly reduced selection of a SSB in the choice scenario. The magnitude of effect was greatest for the graphic warning label (OR 0.22 95% CI 0.14-0.35). Compared to the control group, only the HSR label significantly increased selections of the high HSR drinks (OR 2.18 95% CI 1.20-3.97).
FOP labels, particularly those with graphic warnings, have the potential to reduce intended SSB purchases. Labels that also identify healthier alternatives may influence consumers to substitute SSBs with healthier drinks.
含糖饮料（SSB）几乎没有营养价值，并且与饮食相关疾病的风险增加有关。尽管如此，SSB 的全球消耗量仍然很高。一种新出现的旨在减少 SSB 消费的策略涉及使用包装正面标签（FOP），这些标签清楚地标识了与 SSB 消费相关的风险。本研究旨在确定在一项针对年轻澳大利亚成年人的在线选择实验中，带有图形警告、文字警告、糖含量（添加糖的茶匙数）或健康星级评级（HSR）的 FOP 标签是否会减少 SSB 的预期选择。
招募了 994 名参与者并完成了在线选择实验。与未接触标签的对照组相比，图形警告标签、文字警告标签、糖含量标签和 HSR 标签都显著减少了选择 SSB 的选择方案。图形警告标签的影响最大（OR 0.22 95%CI 0.14-0.35）。与对照组相比，只有 HSR 标签显著增加了高 HSR 饮料的选择（OR 2.18 95%CI 1.20-3.97）。
FOP 标签，特别是带有图形警告的标签，有可能减少预期的 SSB 购买量。那些还能识别更健康替代品的标签可能会促使消费者用更健康的饮料替代 SSB。
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