American Heart Association Tobacco Regulation and Addiction Center, 7272 Greenville Avenue, Dallas, TX 75231, USA.
American Heart Association Tobacco Regulation and Addiction Center, 7272 Greenville Avenue, Dallas, TX 75231, USA.
Addict Behav. 2019 Dec;99:106077. doi: 10.1016/j.addbeh.2019.106077. Epub 2019 Aug 2.
The prevalence of electronic cigarette use has grown over the past decade, with some users reportedly initiating e-cigarette use primarily due to flavors. This study examined the role of flavors in initiation among adult e-cigarette users, as well as the association of flavors with satisfaction and perceived addiction to vaping.
The analysis sample consisted of 1492 current e-cigarette users aged 18 or older, drawn from an online quantitative survey conducted in 2016. Multivariable logistic regression and general linear models were used.
Most current e-cigarette users (62.9%) typically used flavors other than tobacco (including fruit, mint/menthol, sweet, candy, coffee and other), 24.2% typically used tobacco flavors, and 12.9% typically used non-flavored e-cigarettes. Flavor was a common reason for vaping initiation, selected by 29.5% of the sample. Flavor, particularly fruit flavor, was more likely to motivate young adults 18-24 to initiate vaping compared adults 35-44. Those who used flavors, particularly mint/menthol and flavors other than tobacco flavor, had higher odds of reporting high satisfaction with vaping and had higher odds of perceived addiction to vaping than respondents who did not use flavored e-cigarettes.
Users of flavored e-cigarettes reported greater satisfaction and self-perceived addiction than users of non-flavored e-cigarettes. The appeal of flavors, particularly among young adults, has implications for regulatory policy regarding the marketing and promotion of flavored products. These findings may provide direction for the Food and Drug Administration's plans to restrict flavors other than menthol, mint, and tobacco.
在过去的十年中，电子烟的使用越来越普及，据报道，一些使用者最初使用电子烟主要是因为口味。本研究调查了口味在成年电子烟使用者中的起始作用，以及口味与对 vaping 的满意度和感知成瘾之间的关联。
分析样本由 1492 名年龄在 18 岁或以上的当前电子烟使用者组成，这些使用者来自于 2016 年进行的一项在线定量调查。使用多变量逻辑回归和一般线性模型进行分析。
大多数当前的电子烟使用者（62.9％）通常使用除烟草以外的口味（包括水果、薄荷/薄荷醇、甜、糖果、咖啡和其他口味），24.2％通常使用烟草口味，12.9％通常使用无口味电子烟。口味是开始 vaping 的常见原因，占样本的 29.5％。与 35-44 岁的成年人相比，口味特别是水果味，更有可能促使 18-24 岁的年轻人开始吸食电子烟。使用口味的人，特别是薄荷/薄荷醇和非烟草口味的人，报告对 vaping 非常满意的可能性更高，并且对 vaping 的感知成瘾的可能性也更高，而不使用调味电子烟的人则没有这种可能性。
使用调味电子烟的用户报告的满意度和自我感知成瘾度高于不使用调味电子烟的用户。口味的吸引力，特别是在年轻人中，对有关调味产品营销和推广的监管政策具有影响。这些发现可能为食品和药物管理局（FDA）计划限制除薄荷醇、薄荷和烟草以外的其他口味提供方向。
