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在2019年新型冠状病毒大流行期间,哪些因素决定了顾客持续使用食品配送应用程序?

What factors determining customer continuingly using food delivery apps during 2019 novel coronavirus pandemic period?

作者信息

Zhao Yuyang, Bacao Fernando

机构信息

NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Campus de Campolide, 1070-312, Lisboa, Portugal.

出版信息

Int J Hosp Manag. 2020 Oct;91:102683. doi: 10.1016/j.ijhm.2020.102683. Epub 2020 Sep 9.

Abstract

Food delivery apps (FDAs) as an emerging online-to-offline mobile technology, have been widely adopted by catering businesses and customers. Especially, as they have provided two-way beneficial catering delivery services in rescuing catering enterprises and satisfying customers' technological and mental exceptions under the COVID-19 global pandemic condition. This study proposes a comprehensive model integrating UTAUT, ECM and TTF with the trust factor and examines 532 valid FDA users' continuance intention of using FDAs during the COVID-19 pandemic period in China. The statistical results and discussions show that satisfaction is the most significant factor, and perceived task-technology fit, trust, performance expectancy, social influence and confirmation have direct or indirect positive impacts on users' continuance usage intention of FDAs during the COVID-19 pandemic period. In addition, relevant researches and stakeholders should consider the specific characteristic of technology being associated with users' technological and mental perceptions for better understanding and explaining users' continuance intention.

摘要

食品配送应用程序(FDAs)作为一种新兴的线上到线下移动技术,已被餐饮企业和客户广泛采用。特别是在新冠疫情全球大流行的情况下,它们在拯救餐饮企业以及满足客户的技术和心理需求方面提供了互利的餐饮配送服务。本研究提出了一个将UTAUT、ECM和TTF与信任因素相结合的综合模型,并考察了532名有效的食品配送应用程序用户在新冠疫情期间在中国使用该应用程序的持续使用意愿。统计结果和讨论表明,满意度是最重要的因素,感知任务-技术匹配、信任、绩效期望、社会影响和确认对新冠疫情期间用户持续使用食品配送应用程序的意愿有直接或间接的积极影响。此外,相关研究和利益相关者应考虑与用户技术和心理认知相关的技术的具体特征,以便更好地理解和解释用户的持续使用意愿。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/9185/7480677/7fda47e54e08/gr1_lrg.jpg

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