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酒店业中颠覆性的移动钱包:一种扩展的移动技术接受模型。

The disruptive mobile wallet in the hospitality industry: An extended mobile technology acceptance model.

作者信息

Lew Susan, Tan Garry Wei-Han, Loh Xiu-Ming, Hew Jun-Jie, Ooi Keng-Boon

机构信息

Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Kampar, Malaysia.

Faculty of Business and Management, UCSI University, Kuala Lumpur, Malaysia.

出版信息

Technol Soc. 2020 Nov;63:101430. doi: 10.1016/j.techsoc.2020.101430. Epub 2020 Oct 12.

Abstract

Given that the mobile wallet has become a disruptive innovation, especially in the Malaysian hospitality industry, this study investigates the adoption of mobile wallet in the hospitality industry among consumers. Different from the extant literature, this study extends the newly proposed mobile technology acceptance model with self-efficacy theory, critical mass theory, and flow theory to explain the behavioural intention to adopt. A self-administered questionnaire was utilised to collect data from mobile wallet users who have used a mobile wallet while dining out in restaurants and cafes. Other than technology self-efficacy and perceived critical mass, mobile usefulness, mobile ease of use, mobile self-efficacy, and perceived enjoyment were discovered to have a positive and significant association with the behavioural intention to adopt mobile wallet in the hospitality industry. The findings also suggested there were interrelationships between the constructs employed. Overall, the extended model was able to explain 61% of the variance in behavioural intention to adopt mobile wallet.

摘要

鉴于移动钱包已成为一项颠覆性创新,尤其是在马来西亚酒店业,本研究调查了消费者在酒店业对移动钱包的采用情况。与现有文献不同,本研究将新提出的移动技术接受模型与自我效能理论、临界质量理论和心流理论相结合,以解释采用移动钱包的行为意图。本研究采用自填式问卷,从在餐厅和咖啡馆外出就餐时使用过移动钱包的用户中收集数据。研究发现,除了技术自我效能和感知临界质量外,移动有用性、移动易用性、移动自我效能和感知享受与在酒店业采用移动钱包的行为意图呈正相关且具有显著关联。研究结果还表明,所采用的各构念之间存在相互关系。总体而言,扩展模型能够解释采用移动钱包行为意图中61%的方差。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/e108/7550096/b3fd2955ab7a/gr1_lrg.jpg

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