Ren Guoying, Peng Michael Yao-Ping, Jong Din
Business School, Beijing Normal University, Beijing, China.
School of Economics & Management, Foshan University, Foshan, China.
Front Psychol. 2021 Mar 11;12:619334. doi: 10.3389/fpsyg.2021.619334. eCollection 2021.
Research on multinational inter-organizational relationships has demonstrated that the capabilities of small and medium sized enterprises (SMEs) can be developed via partnerships, but at present, we lack studies that relate the development of such capabilities to the management of business governance structure. This study provides a new perspective on internationalized SME marketing strategies in the global context. Using a dynamic capability view of firms, the study develops hierarchical regression models linking global dynamic capabilities and governance structure. This study empirically verifies the research framework from 206 internationalized SME Taiwanese firms. The results confirm previous studies that indicate positive correlations between market orientation, learning orientation, and global dynamic capabilities. The results also indicate that the development of global dynamic capabilities impacts the choice of governance structure in firms. Our study suggests that internationalized SMEs strategically manage their autonomy and strategic options by choosing combinations of different relationship types while they decide to develop global marketing capabilities and global design capability, or both. The study also found that market orientation and learning orientation act as enabling mechanisms for building global dynamic capabilities.
对跨国组织间关系的研究表明，中小企业（SMEs）的能力可以通过合作关系得到发展，但目前，我们缺乏将此类能力的发展与企业治理结构管理相关联的研究。本研究在全球背景下为国际化中小企业的营销策略提供了一个新视角。该研究运用企业的动态能力观，构建了将全球动态能力与治理结构相联系的分层回归模型。本研究对206家台湾国际化中小企业的研究框架进行了实证验证。结果证实了先前的研究，即市场导向、学习导向与全球动态能力之间存在正相关关系。结果还表明，全球动态能力的发展会影响企业治理结构的选择。我们的研究表明，国际化中小企业在决定发展全球营销能力和全球设计能力或两者兼具时，通过选择不同关系类型的组合来战略性地管理其自主性和战略选择。研究还发现，市场导向和学习导向是构建全球动态能力的促进机制。
