影响医生持续撰写博客的因素：一项调查。
Factors Influencing Physicians' Continuous Blogging: A Survey.
作者信息
Chang I-Chiu, Cheng Kuei-Chen, Hsu Hui-Mei, Yen David C
机构信息
Department of Information Management, National Chung Cheng University, Chiayi County 62102, Taiwan.
Department of Business Management, National Kaohsiung Normal University, Kaohsiung City 80201, Taiwan.
出版信息
Healthcare (Basel). 2021 Jul 29;9(8):958. doi: 10.3390/healthcare9080958.
BACKGROUND
Health information can be more easily transmitted and diffused through the Internet, but questionable online health information often misinforms patients. Physicians have a duty to inform patients how to achieve positive health outcomes. Many physicians often write blogs to provide patients with the right health information. However, most articles available on this subject only describe the blog phenomena without providing a theoretical background and an empirical analysis of doctors using blogs.
METHODS
This study based on social cognitive theory (SCT) explores the factors influencing physicians' intention of continuously blogging. A total of 887 physician bloggers were invited to participate in an online survey and 128 valid responses were received.
RESULTS
The SCT was proven to be useful in explaining 36.8% of the variation in physicians' continuous intention to blog.
CONCLUSIONS
We provide references for platform developers with different strategies to motivate doctors to blog, and the implications and limitations of this study are discussed.
背景
健康信息可以通过互联网更轻松地传播和扩散，但网上有问题的健康信息常常误导患者。医生有责任告知患者如何实现积极的健康结果。许多医生经常撰写博客，为患者提供正确的健康信息。然而，关于这个主题的大多数文章只描述了博客现象，而没有提供医生使用博客的理论背景和实证分析。
方法
本研究基于社会认知理论（SCT），探讨影响医生持续撰写博客意愿的因素。共邀请了887名医生博主参与在线调查，收到128份有效回复。
结果
社会认知理论被证明有助于解释36.8%的医生持续撰写博客意愿的差异。
结论
我们为平台开发者提供了不同策略的参考，以激励医生撰写博客，并讨论了本研究的意义和局限性。
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