He Yuanyuan, Sato Hiromi, Mizokami Yoko
Graduate School of Science and Engineering, Chiba University, Chiba, Japan.
Faculty of Informatics, Graduate School of Informatics, Chiba University, Chiba, Japan.
Iperception. 2024 Oct 24;15(5):20416695241288032. doi: 10.1177/20416695241288032. eCollection 2024 Sep-Oct.
Skin color is one of the colors we are most frequently exposed to. It contains information, such as ethnic group and health status, and numerous studies have demonstrated the influence of various facial attributes on the formation of impressions. However, no research has specifically explored the repercussions of treating changes in skin color as a singular variable. We cross-culturally examined skin color changes along with the red-yellow axis and how they influence facial impressions across six face shapes from three types of ethnicities. A 7-point scale was used for evaluation, and the observers evaluated the impression of face images according to the following six evaluation items: healthiness, preference, brightness, whiteness, transparency, and skin tone. The observers were divided into the following four groups: Japan, China, Thailand, and the Caucasus. Differences in the evaluation and association of skin color with various traits emerged between cultures. For instance, East Asian cultures associated positive attributes with reddish skin colors, whereas Caucasians often linked positive traits with yellowish skin colors. These cultural disparities emphasize the dynamic interplay between culture and perception in assessing facial impressions.
肤色是我们最常接触到的颜色之一。它包含诸如种族和健康状况等信息，并且大量研究已经证明了各种面部特征对印象形成的影响。然而，尚无研究专门探讨将肤色变化视为单一变量的影响。我们进行了跨文化研究，考察了沿红黄轴的肤色变化以及它们如何影响来自三种族的六种脸型的面部印象。使用7分制进行评估，观察者根据以下六个评估项目对面部图像的印象进行评估：健康程度、偏好度、明亮度、白皙度、透明度和肤色。观察者被分为以下四组：日本、中国、泰国和高加索地区。不同文化之间在肤色评估以及肤色与各种特征的关联方面存在差异。例如，东亚文化将积极属性与偏红的肤色联系起来，而高加索人则常常将积极特征与偏黄的肤色联系起来。这些文化差异强调了在评估面部印象时文化与认知之间的动态相互作用。
