Yu Hong, Ma Menglan, Yu Xiangrong, Fang Peng
School of Journalism and Information Communication, Huazhong University of Science and Technology, Wuhan, China.
School of Computer Science and Technology, Huazhong University of Science and Technology, Wuhan, China.
Front Psychol. 2025 Aug 18;16:1624689. doi: 10.3389/fpsyg.2025.1624689. eCollection 2025.
Emotions significantly shape how publics interpret and engage with crises on social media, yet most public-opinion research treats thematic structures and affective dynamics in isolation. Drawing on social representation theory and psychosocial anchoring, this mixed-methods study examines the interplay of topics and emotions during the 2023 "Rat Head and Duck Neck" food safety incident on Chinese social media. By analyzing posts through LDA topic modeling, TextCNN-based sentiment analysis, and qualitative content analysis, the analysis reveals three dominant emotions: disgust, anger, and satire, and three central topics: food, trust, and power. These elements co-evolve via three interaction patterns: awakening, condensation, and sedimentation. These patterns not only map the evolution of online discourse but also reveal psychosocial mechanisms critical for designing more emotionally attuned digital risk-communication and management strategies in food safety crises.
情绪显著影响公众在社交媒体上对危机的解读和参与方式,然而大多数民意研究却将主题结构和情感动态孤立看待。本混合方法研究借鉴社会表征理论和心理社会锚定理论,考察了2023年中国社交媒体上“鼠头鸭脖”食品安全事件期间话题与情绪的相互作用。通过基于LDA主题建模、基于TextCNN的情感分析和定性内容分析对帖子进行分析,研究揭示了三种主导情绪:厌恶、愤怒和讽刺,以及三个核心话题:食品、信任和权力。这些元素通过三种互动模式共同演变:唤醒、凝聚和沉淀。这些模式不仅描绘了网络话语的演变,还揭示了对于设计更符合情感的食品安全危机数字风险沟通与管理策略至关重要的心理社会机制。