Studies of the cognitive representation of spatial relations: III. A hypothetical environment.

This experiment investigated people's preferences for the location of facilities in an ideal town. Ten graduate students represented the relative locations of facilities (such as home, school, factory) by two methods: (a) pairwise ideal distances on a 100-point scale and (b) direct planning of locations on a Tektronix cathode ray screen. The pairwise distances were analyzed by multidimensional scaling (MDS) and the facilities were thus situated in a two-dimensional space. Subjects then expressed a preference between the direct plan and the one created by MDS. In addition, the rank order priorities of the facilities were determined for each subject. The entire procedure was repeated after 4 mo. A common central plan was evident in all cases (and rank order priorities were stable), but there was within-subject variability in the plans for different methods and test occasions. Despite such variability, subjects generally preferred their direct plan over the one created by MDS (based on pair estimates). A second group of subjects showed equal preference (on the average) for both types of town representations created by the first group. Both the pair and direct technique seem appropriate for studying cognitive representations of a hypothetical environment.