推特上的科学传播:衡量参与指标及其与传播学者推文内容中用户互动的关联。
Science communication on Twitter: Measuring indicators of engagement and their links to user interaction in communication scholars' Tweet content.
机构信息
University of Hamburg, Germany; Stellenbosch University, South Africa.
University of Vienna, Austria.
出版信息
Public Underst Sci. 2023 Oct;32(7):860-869. doi: 10.1177/09636625231166552. Epub 2023 May 2.
Scientists increasingly use Twitter for communication about science. The microblogging service has been heralded for its potential to foster public engagement with science; thus, measuring how engaging, that is dialogue-oriented, tweet content is, has become a relevant research object. Tweet content designed in an engaging, dialogue-oriented way is also supposed to link to user interaction (e.g. liking, retweeting). The present study analyzed content-related and functional indicators of engagement in scientists' tweet content, applying content analysis to original tweets ( = 2884) of 212 communication scholars. Findings show that communication scholars tweet mostly about scientific topics, with, however, low levels of engagement. User interaction, nevertheless, correlated with content-related and functional indicators of engagement. The findings are discussed in light of their implications for public engagement with science.
科学家越来越多地使用 Twitter 进行科学交流。微博服务因其促进公众参与科学的潜力而受到赞誉;因此,衡量推文内容的吸引力,即面向对话的程度,已成为一个相关的研究对象。以吸引人和面向对话的方式设计的推文内容也应该与用户互动(例如点赞、转发)相关联。本研究分析了科学家推文内容中与参与度相关的内容相关和功能指标,对 212 位传播学者的原始推文( = 2884)进行了内容分析。研究结果表明,传播学者主要在 Twitter 上发布与科学相关的话题,但参与度较低。然而,用户互动与参与度的内容相关和功能指标相关。研究结果考虑了其对公众参与科学的影响。