The objective of this study was the optimization of the extraction process and the qualitative and quantitative determination of the bioactive metabolites: 12--methylcarnosic acid (12MCA), carnosic acid (CA), carnosol (CS), 7--methyl--rosmanol (7MER) and rosmanol (RO) in infusions, decoctions, turbulent flow extracts, tinctures and oleolites from three species: L. (common sage, ), Mill. (Greek sage, ) and Spenn (syn L.) (rosemary, ), using Quantitative Proton Nuclear Magnetic Resonance Spectroscopy (H-qNMR). Regarding the aqueous extracts, decoctions appeared to be richer sources of the studied metabolites than infusions among the three plants. For , the turbulent flow extraction under heating was the most efficient one. The optimum time for the preparation of decoctions was found to be 5 min for and and 15 min for . It is noteworthy that tinctures were not stable in time due to decomposition of the abietane-type diterpenes CA and CS because of the polar solvent used for their preparation. Contrary to this finding, the oleolites of appeared to be very stable. Olive oil as a solvent for extraction was very protective for the contained abietane-type diterpenes. A preliminary stability study on the effect of the storage time of the on the abietane-type diterpenes content showed that the total quantity of abietanes decreased by 16.51% and 40.79% after 12 and 36 months, respectively. The results of this investigation also demonstrated that H-qNMR is very useful for the analysis of sensitive metabolites, like abietane-type diterpenes, that can be influenced by solvents used in chromatographic analysis.