移动网络游戏体验与社区互动:影响用户满意度的机制
Mobile online game experience and community interaction: Mechanisms affecting user satisfaction.
作者信息
Shi Yong-Dong, Feng Hui-Xin, Liu Jiong, Ma Yun-Long
机构信息
School of Business, Macau University of Science and Technology, Av. Wai Long, Taipa, Macau.
School of Business, Macau University of Science and Technology, Av. Wai Long, Taipa, Macau.
出版信息
Acta Psychol (Amst). 2024 Nov;251:104591. doi: 10.1016/j.actpsy.2024.104591. Epub 2024 Nov 12.
The study investigates the mechanisms by which mobile online game experience and community interaction influence user satisfaction from the perspective of perceived value. Utilizing a survey methodology, the study gathered 252 valid responses and employed structural equation modeling to test the research model. The findings reveal that both game experience and community interaction positively impact user satisfaction in mobile gaming contexts. i.e., 1) a high-quality game experience significantly enhances perceived entertainment value 2) robust community interaction not only increases perceived entertainment value, but also positively affects perceived social value, and 3) the enhanced perceived values, in turn, contribute to higher overall user satisfaction. Theoretically, the study makes several original contributions to the literature by enriching the body of knowledge on mobile online game user experience, particularly focusing on the mobile platform. By integrating game experience with community interaction, it demonstrates that mobile online game users derive both entertainment and social value from their interactions, contributing to research on virtual community interactions and customer experience theory. Furthermore, the study explores how the perceived value derived from community interactions impacts user satisfaction, extending the existing literature on perceived value. The findings provide practical insights for mobile game developers, offering guidance on enhancing player enjoyment and promoting sustained engagement. Practically, by emphasizing the importance of entertainment and social value throughout the game usage process, the study suggests strategies for mobile game companies to develop high-quality communities that foster increased user satisfaction and continuous user engagement. These insights are crucial for mobile game enterprises in crafting effective game development and marketing strategies, highlighting the necessity of addressing both entertainment and social aspects to create a comprehensive and engaging user experience, essential for maintaining long-term user interest and loyalty.
本研究从感知价值的角度探讨了手机网络游戏体验和社区互动影响用户满意度的机制。该研究采用调查方法,收集了252份有效回复,并运用结构方程模型对研究模型进行了检验。研究结果表明,在手机游戏情境中,游戏体验和社区互动均对用户满意度产生积极影响。即:1)高质量的游戏体验显著提升感知娱乐价值;2)强大的社区互动不仅增加感知娱乐价值,还对感知社会价值产生积极影响;3)增强的感知价值进而有助于提高整体用户满意度。从理论上讲,该研究通过丰富手机网络游戏用户体验的知识体系,特别是聚焦于移动平台,为文献做出了多项原创性贡献。通过将游戏体验与社区互动相结合,研究表明手机网络游戏用户从其互动中获得娱乐和社会价值,为虚拟社区互动和客户体验理论的研究做出了贡献。此外,该研究还探讨了从社区互动中获得的感知价值如何影响用户满意度,扩展了关于感知价值的现有文献。研究结果为手机游戏开发者提供了实用的见解,为提高玩家的游戏体验和促进持续参与提供了指导。在实践方面,该研究通过强调在整个游戏使用过程中娱乐和社会价值的重要性,为手机游戏公司提出了开发高质量社区的策略,以提高用户满意度和持续用户参与度。这些见解对于手机游戏企业制定有效的游戏开发和营销策略至关重要,凸显了兼顾娱乐和社会方面以创造全面且引人入胜的用户体验的必要性,这对于维持长期用户兴趣和忠诚度至关重要。