Kremer Franziska, Nickenig Hans-Joachim, Kreppel Matthias, Linz Christian, Lentzen Max-Philipp, Zirk Matthias
Medical Faculty, University of Cologne, Cologne, Germany.
Department for Oral and Craniomaxillofacial and Plastic Surgery, University of Cologne, Cologne, Germany.
Oral Maxillofac Surg. 2025 May 7;29(1):97. doi: 10.1007/s10006-025-01388-6.
The study assesses the teaching effect of social media on the topic of dental implants.
A sample of 400 Instagram posts were collected, 100 each for one of the following hashtags #dentalimplants, #implantdentisitry, #implantsurgery and #implantology. They were examined regarding their likes, comments, author (dentist or practice or clinic, dental technician, company, Instagram page, patient), gender, form of presentation (image + text, video, text, image) and purpose of the post. Afterwards all posts were divided into "excellent", "good", "moderate" and "poor" teaching effect regarding dental implantology by 6 different evaluators with different levels of training in dentistry. 400 Instagram posts were collected, each with hashtags related to dental implants, analyzed over a year.
Men authored 48.5% of the posts, women 21.75%, and posts of unknown gender 29.75%. Images were the most common post format at 69.75%, while texts were the least at 0.75%. Dentists posted most frequently (76.5%), followed by dental technicians (11.5%), with educational posts (9.5%) being the least common purpose. Additionally, the evaluation of educational quality by six assessors showed that poor ratings were most common (76.7%), while excellent ratings were the least frequent (3.3%).
Currently, social media cannot be used to obtain quality information about dental implants. Nevertheless, social media as an information platform about health-related topics continues to grow and has an increasingly important role in the lives of patients and professionals.
本研究评估社交媒体在牙种植体主题方面的教学效果。
收集了400条Instagram帖子样本，以下每个主题标签各100条：#牙种植体、#种植牙科、#种植手术和#种植学。对这些帖子的点赞数、评论数、作者（牙医、诊所或医院、牙科技师、公司、Instagram页面、患者）、性别、呈现形式（图片+文字、视频、文字、图片）以及帖子目的进行了检查。之后，6名在牙科方面接受过不同程度培训的评估人员将所有帖子按照牙种植学的教学效果分为“优秀”“良好”“中等”和“较差”四类。收集了400条与牙种植体相关主题标签的Instagram帖子，并对其进行了为期一年的分析。
男性作者的帖子占48.5%，女性作者的占21.75%，性别不明的帖子占29.75%。图片是最常见的帖子形式，占69.75%，而文字形式最少，占0.75%。牙医发布帖子最为频繁（76.5%），其次是牙科技师（11.5%），教育类帖子的发布目的最为少见（9.5%）。此外，六名评估人员对教育质量的评估显示，差评最为常见（76.7%），而好评最为少见（3.3%）。
目前，社交媒体无法用于获取有关牙种植体的高质量信息。尽管如此，作为一个与健康相关主题的信息平台，社交媒体仍在不断发展，并且在患者和专业人员的生活中发挥着越来越重要的作用。
