将科学家培养成记者。清晰易懂的写作对公众来说还不够。最重要的是，它必须有亮点。
Training scientists to be journalists. Clear and accessible writing is not good enough for the public. Above all, it has to have sparkle.
作者信息
Wilkes John
机构信息
Science Communication Program at the University of California, Santa Cruz, CA, USA.
出版信息
EMBO Rep. 2002 Nov;3(11):1005-8. doi: 10.1093/embo-reports/kvf225.
Abstract
Clear and accessible writing is not good enough for the public. Above all, it has to have sparkle
摘要
清晰易懂的文字对公众来说还不够。最重要的是，它必须有亮点。
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