芬兰医生对处方药的消费者广告几乎没有支持。
Finnish physicians show little support for consumer advertising of prescription drugs.
作者信息
Toivianen Hanna, Vuorenkoski Lauri, Hemminki Elina
机构信息
National Research and Development Centre for Welfare and Health STAKES, Health and Social Services, Helsinki, Finland.
出版信息
N Z Med J. 2004 Jun 4;117(1195):U907.
AIM
To study Finnish physicians' opinions of direct-to-consumer advertising of prescription drugs (DTCA) and other drug information sources for patients.
METHOD
A survey was sent to all working-aged physicians (n=16,698; response rate 85%).
RESULTS
Almost all physicians were against full DTCA, but half would allow advertising indirectly via patients organisations or healthcare units; 18% were against all types of DTCA. Thirty-six percent generally considered drug advertisements to patients and consumers to be harmful or useless.
CONCLUSION
Further discussion of DTCA and other means of disseminating drug information are needed.
目的
研究芬兰医生对处方药直接面向消费者广告（DTCA）及其他患者用药信息来源的看法。
方法
向所有在职医生发送了一份调查问卷（n = 16,698；回复率85%）。
结果
几乎所有医生都反对全面的DTCA，但有一半医生会允许通过患者组织或医疗保健单位进行间接广告宣传；18%的医生反对所有类型的DTCA。36%的医生普遍认为面向患者和消费者的药品广告有害或无用。
结论
需要进一步讨论DTCA及其他传播药品信息的方式。
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