Choosing the commercially correct idea for research and development. From a telemedicine company perspective.

Healthcare delivery is undergoing major changes in order to reduce spiraling costs without sacrificing the quality of care. Patients and consumers are at the center of these changes. Telemedicine is growing rapidly. It offers many advantages to different healthcare players, yet still faces many entry barriers. Medical technology companies developing telemedicine products have to consider the market needs, the customer, the product development aspect, the business model, and the long process of market penetration, in order to choose the commercially correct idea and successfully bring it to the market.