Love James
Int J Health Serv. 2005;35(2):257-63. doi: 10.2190/PXBW-TRDR-XAC0-2THW.
The pharmaceutical industry routinely exaggerates its expenditures on research and development, but it does spend billions annually. But not all R&D is equally important. The patent-based system provides incentives to invest heavily in marketing and marketing-related measures masquerading as research. Innovators are rewarded with a marketing monopoly, and this drives what kind of research they do and what practices they follow to profit from their products. It is a system that creates incentives for marketing more than for research, which inevitably drives the marketing mission to corrupt the R&D process.
制药行业经常夸大其在研发上的支出,但它每年确实花费数十亿美元。但并非所有研发都同等重要。基于专利的体系促使企业在营销以及伪装成研究的营销相关措施上投入大量资金。创新者会获得营销垄断权,这驱使他们进行何种研究以及采取何种做法来从其产品中获利。这是一个为营销而非研究创造激励机制的体系,这不可避免地导致营销任务侵蚀研发过程。