Yanovitzky Itzhak
Rutgers University, New Brunswick, New Jersey 08901, USA.
J Health Commun. 2006 Apr-May;11(3):269-80. doi: 10.1080/10810730600613856.
This study tests the proposition that peer influence mediates the effect of sensation seeking, a personality trait, on alcohol use among college students. Cross-sectional data to test this proposition were collected from a representative sample of college students at a large public northeastern university (N = 427). Results of hierarchical regression analyses showed that, as hypothesized, sensation seeking influenced personal alcohol use both directly and indirectly, through its impact on students' frequency of association with alcohol-using peers and the size of their drinking norm misperception. The findings suggest that interventions that seek to limit the frequency in which high sensation seekers associate with peers whose alcohol use is extreme or, alternatively, seek to facilitate social interactions of high sensation seekers with normative peers, may supplement efforts to influence sensation seekers' alcohol and other drug use through tailored mass media advertisements.
同伴影响在个性特质——寻求刺激对大学生饮酒行为的影响中起中介作用。为检验该命题，我们从一所位于东北部的大型公立大学的大学生代表性样本中收集了横断面数据（N = 427）。分层回归分析结果表明，正如假设的那样，寻求刺激通过对学生与饮酒同伴交往频率及其饮酒规范误解程度的影响，直接和间接地影响个人饮酒行为。研究结果表明，旨在限制高寻求刺激者与饮酒行为极端的同伴交往频率，或者促进高寻求刺激者与规范同伴进行社交互动的干预措施，可能会补充通过量身定制的大众媒体广告来影响寻求刺激者饮酒及其他药物使用的努力。
