Merali Faruk
Department of Management & Professional Development, London Metropolitan University, UK.
J Health Organ Manag. 2006;20(4):309-24. doi: 10.1108/14777260610680113.
To explore the concept of corporate social responsibility (CSR) within the UK National Health Service (NHS) and to examine how it may be developed to positively influence the psyche, behaviour and performance of NHS managers.
DESIGN/METHODOLOGY/APPROACH: Primary research based upon semi-structured individual face to face interviews with 20 NHS managers. Theoretical frameworks and concepts relating to organisational culture and CSR are drawn upon to discuss the findings.
The NHS managers see themselves as being driven by altruistic core values. However, they feel that the public does not believe that they share the altruistic NHS value system.
RESEARCH LIMITATIONS/IMPLICATIONS: The study is based on a relatively small sample of NHS managers working exclusively in London and may not necessarily represent the views of managers either London-wide or nation-wide.
It is suggested that an explicit recognition by the NHS of the socially responsible commitment of its managers within its CSR strategy would help challenge the existing negative public image of NHS managers and in turn improve the managers' self esteem and morale.
ORIGINALITY/VALUE: This paper addresses the relative lacunae in research relating to public sector organisations (such as the NHS) explicitly including the role and commitment of its staff within the way it publicises its CSR strategy. This paper would be of interest to a wide readership including public sector and NHS policy formulators, NHS practitioners, academics and students.
探讨英国国民医疗服务体系（NHS）中的企业社会责任（CSR）概念，并研究如何发展这一概念以积极影响NHS管理者的心理、行为和绩效。
设计/方法/途径：基于对20位NHS管理者进行的半结构化个人面对面访谈开展的初步研究。运用与组织文化和企业社会责任相关的理论框架和概念来讨论研究结果。
NHS管理者认为自己受利他主义核心价值观驱动。然而，他们觉得公众不相信他们认同NHS的利他主义价值体系。
研究局限/影响：该研究基于相对较少的仅在伦敦工作的NHS管理者样本，不一定能代表伦敦全市或全国范围内管理者的观点。
建议NHS在其企业社会责任战略中明确认可管理者的社会责任承诺，这将有助于挑战NHS管理者现有的负面公众形象，进而提高管理者的自尊和士气。
原创性/价值：本文解决了与公共部门组织（如NHS）相关研究中的相对空白，明确包括了其员工在宣传企业社会责任战略方式中的作用和承诺。本文将引起广泛读者的兴趣，包括公共部门和NHS政策制定者、NHS从业者、学者和学生。
