Blinded by emotion: target misses follow attention capture by arousing distractors in RSVP.

Participants are usually able to search rapid serial visual presentation (RSVP) streams and report a single target, given that RSVP distractors do not typically deplete attention required for target identification. Here, participants performed single target search, but the target was preceded by a to-be-ignored distractor varying in valence and arousal. When the critical distractor was a sexual word, lower target accuracy was observed, particularly at short distractor-target stimulus onset asynchronies, even when participants were shown the critical distractors beforehand and told to ignore them. No reduction in target accuracy was evidenced when the critical distractor was negative, positive, threatening, or emotionally neutral. Target accuracy was predicted by participants' arousal ratings to the critical distractor words and by their memory for them, but not by their valence ratings. Memory for critical distractors mediated the relationship between arousal and target accuracy. The results provide evidence that arousing sexual words involuntarily capture attention and enter awareness at the expense of goal-driven targets, at least in the context of laboratory experiments performed by young university participants for whom sexual material might have high impact and relevance.