Fleming Christopher M, Bowden Mark
School of Economics, University of Queensland, Brisbane, QLD 4072, Australia.
J Environ Manage. 2009 Jan;90(1):284-92. doi: 10.1016/j.jenvman.2007.09.011. Epub 2007 Dec 21.
Environmental economists have long used surveys to gather information about people's preferences. A recent innovation in survey methodology has been the advent of web-based surveys. While the Internet appears to offer a promising alternative to conventional survey administration modes, concerns exist over potential sampling biases associated with web-based surveys and the effect these may have on valuation estimates. This paper compares results obtained from a travel cost questionnaire of visitors to Fraser Island, Australia, that was conducted using two alternate survey administration modes; conventional mail and web-based. It is found that response rates and the socio-demographic make-up of respondents to the two survey modes are not statistically different. Moreover, both modes yield similar consumer surplus estimates.
环境经济学家长期以来一直使用调查来收集有关人们偏好的信息。调查方法的一项最新创新是基于网络的调查的出现。虽然互联网似乎为传统的调查管理模式提供了一个有前景的替代方案,但人们担心基于网络的调查存在潜在的抽样偏差以及这些偏差可能对估值估计产生的影响。本文比较了使用两种替代调查管理模式(传统邮件和基于网络)对澳大利亚弗雷泽岛游客进行的旅行成本问卷调查所获得的结果。结果发现,两种调查模式的回复率和受访者的社会人口构成在统计上没有差异。此外,两种模式得出的消费者剩余估计值相似。