Fox Nick J, Ward Katie J
ScHARR, University of Sheffield, UK.
Sociol Health Illn. 2008 Sep;30(6):856-68. doi: 10.1111/j.1467-9566.2008.01114.x.
This paper examines the consequences of a new emphasis on lifestyle in the production, marketing and consumption of pharmaceuticals. Over the past decade, a range of medicines have become available that address aspects of lifestyle, while others have been the subject of lifestyle marketing. We argue, with recourse to a broad literature from the social sciences, economics and health services research and from our study of pharmaceutical consumption, that two processes can be discerned. First, there is a domestication of pharmaceutical consumption, with drugs available via home computers, and marketing of pharmaceuticals that focuses upon private or personal conditions and addresses domestic activities such as sex and cooking. Secondly, there is a pharmaceuticalisation of everyday life as the pharmaceutical industry introduces profitable medicines for a range of daily activities and pharmaceuticals come to be seen by consumers as a 'magic bullet' to resolve problems of daily life. We suggest that the pharmaceuticalisation of daily life links the economics and politics of pharmaceutical production to the private lives of citizens.
本文探讨了制药行业在生产、营销和消费方面对生活方式新强调所带来的后果。在过去十年中，一系列针对生活方式各方面的药物已可供使用，而其他一些药物则成为生活方式营销的对象。我们借助社会科学、经济学和卫生服务研究的广泛文献以及我们对药物消费的研究认为，可以辨别出两个过程。首先，药物消费被家庭化，通过家用电脑即可获取药物，并且药物营销聚焦于个人状况并涉及诸如性行为和烹饪等家庭活动。其次，日常生活被药物化，因为制药行业推出了针对一系列日常活动的盈利性药物，并且消费者开始将药物视为解决日常生活问题的“灵丹妙药”。我们认为，日常生活的药物化将制药生产的经济与政治与公民的私人生活联系了起来。
