Paek Hye-Jin
Department of Advertising, Public Relations, and Retailing, College of Communication Arts and Science, Michigan State University, East Lansing, MI 48824, USA.
Health Commun. 2008 Nov;23(6):526-37. doi: 10.1080/10410230802460259.
This study explores moderating roles of primary social influences in the relationship between adolescent triers' and experimenters' self-reported exposure to antismoking messages and their smoking intentions. The theoretical arguments are drawn from primary socialization theory, group socialization theory, and the social development model, and the data are from the 2004 National Youth Tobacco Survey. The tobit regression models demonstrate that, as a primary social influence, peer smoking seems to be a strong risk factor for all of the adolescent segments' smoking intentions, whereas parental monitoring can be a significant counter-risk factor for middle-schoolers' smoking intentions. In addition, school intervention programs and parental monitoring against smoking appear to play a moderating role in the relationship between high-school triers' self-reported exposure to antismoking messages and their smoking intentions. The findings seem to suggest that campaigners should make more efforts to incorporate primary social influences to prevent adolescent smoking. The findings also suggest that campaigners should tailor antismoking programs to fit specific target audiences. In particular, middle-school experimenters deserve more attention from antismoking campaigners because they seem most vulnerable to future smoking.
本研究探讨了主要社会影响因素在青少年尝试吸烟者和实验吸烟者自我报告的接触反吸烟信息与其吸烟意图之间关系中的调节作用。理论依据来自主要社会化理论、群体社会化理论和社会发展模型，数据来自2004年全国青少年烟草调查。托比特回归模型表明，作为一种主要社会影响因素，同伴吸烟似乎是所有青少年群体吸烟意图的一个强大风险因素，而父母的监督对于中学生的吸烟意图可能是一个重要的反风险因素。此外，学校干预项目和父母对吸烟的监督似乎在高中生尝试吸烟者自我报告的接触反吸烟信息与其吸烟意图之间的关系中起到调节作用。研究结果似乎表明，宣传者应做出更多努力，纳入主要社会影响因素以预防青少年吸烟。研究结果还表明，宣传者应调整反吸烟项目以适应特定目标受众。特别是，中学实验吸烟者应得到反吸烟宣传者更多关注，因为他们似乎最容易在未来吸烟。
