Faculty of Physical Education and Recreation, University of Alberta, Edmonton, Alberta, Canada.
Br J Health Psychol. 2010 Feb;15(Pt 1):197-211. doi: 10.1348/135910709X447811. Epub 2009 May 29.
The purpose of this research was to replicate a study that examined how message framing and ease of imagination interact to influence attitudes towards the prevention of heart disease through physical activity and a healthy diet. Changes were made such that only physical activity behaviour was profiled and assessed as a moderating variable. It was hypothesized that gain-framed messages would positively influence attitudes with hard to imagine symptoms, that loss-framed messages would positively influence attitudes with easy to imagine symptoms and exercise frequency would moderate the findings.
This study employed a 2 (easy or hard to imagine symptoms) by 2 (gain- or loss-framed) Solomon square design whereby participants, half of whom completed a pre-test, were randomly assigned to one of four conditions: easy to imagine/gain-framed, hard to imagine/gain-framed, easy to imagine/loss-framed, or hard to imagine/loss-framed.
Participants included adults over the age of 55 years (N=57) and undergraduate students (18-22 years; N=118). They were described either hard to imagine or easy to imagine symptoms of heart disease and diabetes and asked to imagine them. Participants then read either a gain- or loss-framed physical activity message followed by post-test questionnaires that assessed attitudes, exercise frequency, and demographics.
Regression analyses showed no significant framing effects but significant effects for ease of imagination and exercise frequency as a moderating variable.
This study failed to replicate the original research findings but showed that participants who exercised the least and were in the hard to imagine condition had the worst attitudes towards physical activity.
本研究旨在复制一项研究，该研究检验了信息框架和想象难易度如何相互作用，从而影响人们对通过体育活动和健康饮食预防心脏病的态度。本研究做了一些改动，只分析和评估了体育活动行为，将其作为一个调节变量。研究假设增益框架信息会对想象困难的症状产生积极影响，损失框架信息会对想象容易的症状产生积极影响，运动频率会调节研究结果。
本研究采用 2（容易或难以想象的症状）×2（增益或损失框架）所罗门方设计，其中一半参与者完成了预测试，他们被随机分配到以下四种条件之一：容易想象/增益框架、难以想象/增益框架、容易想象/损失框架或难以想象/损失框架。
参与者包括 55 岁以上的成年人（N=57）和大学生（18-22 岁；N=118）。他们被描述为难以想象或容易想象心脏病和糖尿病的症状，并被要求想象这些症状。然后，参与者阅读增益或损失框架的体育活动信息，之后填写评估态度、运动频率和人口统计学信息的后测问卷。
回归分析显示没有显著的框架效应，但想象的难易程度和运动频率作为调节变量有显著影响。
本研究未能复制原始研究结果，但表明运动最少且处于难以想象条件的参与者对体育活动的态度最差。
