Department of Transportation and Navigation Science, National Taiwan Ocean University, No. 2, Beining Rd., Jhongjheng District, Keelung City 202, Taiwan, ROC.
J Environ Manage. 2010 May;91(5):1218-26. doi: 10.1016/j.jenvman.2010.01.016. Epub 2010 Feb 23.
This study investigated crucial green supply chain management (GSCM) capability dimensions and firm performance based on electronics-related manufacturing firms in Taiwan. On the basis of a factor analysis, six green supply chain management dimensions were identified: green manufacturing and packaging, environmental participation, green marketing, green suppliers, green stock, and green eco-design. According to their factor scores in the GSCM dimensions, a cluster analysis subsequently assigned responding firms into four groups, namely, the weak GSCM oriented group, the green marketing oriented group, the green supplier oriented group, and the green stock oriented group. Differences in firm performance and GSCM dimensions among groups were examined. Results indicated that the green marketing oriented group performed best. Based on the resource-based view (RBV), the capability of the green marketing oriented group was considered to be the deployment of a collection of resources that enables it to successfully compete against rivals. The importance of green marketing as a GSCM capability and strategic asset/critical resources for electronics-related manufacturing firms to obtain a competitive edge is therefore highlighted in this study.
本研究基于台湾地区电子制造企业，调查了关键的绿色供应链管理（GSCM）能力维度和企业绩效。在因子分析的基础上，确定了六个绿色供应链管理维度：绿色制造和包装、环境参与、绿色营销、绿色供应商、绿色库存和绿色生态设计。根据他们在 GSCM 维度上的因子得分，聚类分析随后将应答企业分为四个组，即弱 GSCM 导向组、绿色营销导向组、绿色供应商导向组和绿色库存导向组。检验了各组之间的企业绩效和 GSCM 维度的差异。结果表明，绿色营销导向组的表现最佳。基于资源基础观（RBV），绿色营销导向组的能力被认为是一系列资源的部署，使它能够成功地与竞争对手竞争。因此，本研究强调了绿色营销作为 GSCM 能力和战略资产/关键资源对电子制造企业获得竞争优势的重要性。
