Marketing Research Innovation Centre, School of Management and Marketing, Faculty of Commerce, University of Wollongong, Northfields Ave, NSW 2522, Australia.
J Environ Manage. 2010 Jun;91(6):1288-93. doi: 10.1016/j.jenvman.2010.02.003. Epub 2010 Mar 12.
This study aims to provide conclusive evidence that information about water from alternative sources increases public acceptance. We conducted an experiment with 1000 Australian respondents asking them about their acceptance of recycled and desalinated water for a range of purposes under two conditions: 1) no information provided and 2) information about the production process provided. Results indicate that - both for desalinated and recycled water - the stated likelihood of use increases significantly if people are provided with information about the production process. This has major implications for public policy makers indicating that providing factual information (as opposed to persuasive campaigns) will increase public support of water augmentation projects.
本研究旨在提供确凿的证据，证明有关替代水源的信息可以提高公众的接受度。我们进行了一项实验，共有 1000 名澳大利亚受访者参与，询问他们在两种条件下对各种用途的再生水和海水淡化水的接受程度：1）不提供信息，2）提供生产过程信息。结果表明，无论对于海水淡化水还是再生水，如果向人们提供生产过程的信息，那么人们表示的使用可能性都会显著增加。这对公共政策制定者具有重要意义，表明提供事实信息（而不是有说服力的宣传活动）将增加公众对水增容项目的支持。
