The structure, conformation and orientational order of the mesogen I22 have been studied by proton, carbon-13 and deuterium 1D and 2D-NMR spectroscopies at natural abundance and at various magnetic fields when in the nematic phase, the isotropic phase close to the nematic-isotropic phase transition, and as a solute in the chiral nematic solution comprised of the polypeptide PBLG dissolved in chloroform. It is concluded that 95% of conformers have a trans arrangement about the central C-C bond of the ethane fragment in all phases.