情感与计划行为理论变量之间的相互作用。
The interplay between affect and theory of planned behavior variables.
作者信息
Keer Mario, van den Putte Bas, Neijens Peter
机构信息
Amsterdam School of Communication Research, University of Amsterdam, Amsterdam, The Netherlands.
出版信息
Am J Health Behav. 2012 Jan;36(1):107-15. doi: 10.5993/ajhb.36.1.11.
OBJECTIVES
To assess whether affective evaluations of health behaviors moderate or mediate the influence of theory of planned behavior (TPB) variables on intention.
METHODS
For each of 20 health behaviors, respondents (N=300) completed questionnaire measures of affective evaluation, attitude, subjective norm, perceived behavioral control, and intention.
RESULTS
Analyses using path modeling revealed that affective evaluation of the behaviors did not moderate the influence of the TPB variables on intention, but it partially mediated the influence of attitude and perceived behavioral control on intention.
CONCLUSIONS
These results emphasize the importance of affective evaluation as a target for health communication.
目的
评估健康行为的情感评价是否调节或介导计划行为理论（TPB）变量对意向的影响。
方法
针对20种健康行为，受访者（N = 300）完成了情感评价、态度、主观规范、感知行为控制和意向的问卷调查。
结果
使用路径模型分析表明，行为的情感评价并未调节TPB变量对意向的影响，但它部分介导了态度和感知行为控制对意向的影响。
结论
这些结果强调了情感评价作为健康传播目标的重要性。
Zotero 插件