Fund-raising strategies in hard times: what works for hospitals.

"It's been tough going" for fund-raising since the economy began its downturn earlier this year, says John Good, vice-president for community relations and development at Beverly (MA) Hospital. Like many hospitals, his institution has been hit hard by declining corporate contributions. Fortunately, individuals have stepped in to pick up the slack for Beverly. But hospitals are competing with a host of other worthy causes for philanthropic dollars.