学术健康科学图书馆在脸书上的存在：内容与图书馆受欢迎程度之间的关系。

The presence of academic health sciences libraries on Facebook: the relationship between content and library popularity.

作者信息

Garcia-Milian Rolando, Norton Hannah F, Tennant Michele R

机构信息

Biomedical and Health Information Services, University of Florida Health Science Center Libraries, P.O. Box 100206, Gainesville, FL 32610, USA.

出版信息

Med Ref Serv Q. 2012;31(2):171-87. doi: 10.1080/02763869.2012.670588.

DOI:10.1080/02763869.2012.670588

PMID:22559180

Abstract

Social networks such as Facebook allow libraries to be proactive in reaching their users. While some libraries have popular Facebook pages, it remains unclear what attracts users to these pages. This study evaluates relationships between libraries' Facebook page content and popularity. An analysis of 72 academic health sciences libraries' Facebook pages showed positive correlations between number of library fans and number of tabs, photos, events, and wall posts on Facebook. Libraries posting videos had significantly more fans than libraries without them. This study contributes to an understanding of correlations between content and popularity on Facebook, with implications for library outreach.

摘要

诸如脸书这样的社交网络使图书馆能够积极主动地与用户取得联系。虽然一些图书馆拥有颇受欢迎的脸书页面，但尚不清楚是什么吸引用户关注这些页面。本研究评估了图书馆脸书页面内容与受欢迎程度之间的关系。对72个学术健康科学图书馆的脸书页面进行的分析表明，图书馆粉丝数量与脸书页面上的标签数量、照片数量、活动数量以及留言数量之间存在正相关关系。发布视频的图书馆比未发布视频的图书馆拥有显著更多的粉丝。本研究有助于理解脸书页面内容与受欢迎程度之间的相关性，对图书馆的宣传推广具有启示意义。