Iezzoni Mario A, El-Badri Nagwa
Small Business Development Center, University of South Florida, 1101 Channelside Drive, Suite 210, Tampa, FL 33602, USA.
J Med Pract Manage. 2012 Sep-Oct;28(2):130-3.
Practicing physicians often complain that medical schools failed to provide them with any substantive business training. And with the financial stress placed on today's medical practices, doctors feel unprepared for the rigors of managing a business and shortchanged when it comes to cashing-in on the fair value of their education. The University of South Florida piloted a three-credit course for nonbusiness-minded graduate students, aptly named "The Business Side of Medicine." The intent was to imprint aspiring, time-constrained graduate students, early in their biomedical education, with the need to develop a sound business acumen. Students, if made aware that the structure of healthcare practice is changing into a value-based and consumer-driven marketplace, will process in tandem with their graduate and medical schooling the notion that wellness and compensation are interdependent. The Business Side of Medicine addresses four core concepts that will logically germinate within the students' minds the desire to make practical, profitable career choices.
执业医生经常抱怨医学院没有为他们提供任何实质性的商业培训。鉴于当今医疗行业面临的经济压力,医生们觉得自己没有为管理企业的严苛要求做好准备,在从他们所受教育的合理价值中获利方面也觉得有所亏欠。南佛罗里达大学为没有商业头脑的研究生开设了一门三学分的课程,恰如其分地命名为“医学的商业面”。其目的是在有抱负、时间紧张的研究生生物医学教育早期,让他们认识到培养良好商业头脑的必要性。如果学生们意识到医疗保健行业的结构正在转变为以价值为基础、由消费者驱动的市场,他们将在研究生阶段和医学学习过程中同时接受健康与薪酬相互依存这一观念。“医学的商业面”课程涉及四个核心概念,这些概念将在学生脑海中自然而然地催生出做出实际且有利可图的职业选择的愿望。