Myers Lynn B
Brunel University, UK.
J Health Psychol. 2014 Mar;19(3):325-32. doi: 10.1177/1359105312470154. Epub 2013 Jan 21.
This study investigated the effect of a smoking health message on smokers' comparative optimism. Two groups watched an anti-smoking scenario, with one group imagining being part of the scenario. Participants, including controls, completed comparative optimism ratings for four smoking-related illnesses. The intervention had negative consequences with both intervention groups reporting significantly higher comparative optimism versus the control group for all four smoking-related illnesses. It is concluded that media health messages can be powerful tools in changing comparative optimism but are influenced by peoples' prior perceptions. Health messages need to be systematically assessed to understand prior beliefs of the target audience.
本研究调查了吸烟健康信息对吸烟者比较性乐观的影响。两组观看了一个反吸烟场景，其中一组想象自己置身于该场景中。参与者，包括对照组，完成了对四种与吸烟相关疾病的比较性乐观评分。干预产生了负面后果，两个干预组在所有四种与吸烟相关疾病上报告的比较性乐观程度均显著高于对照组。研究得出结论，媒体健康信息可能是改变比较性乐观的有力工具，但会受到人们先前认知的影响。需要对健康信息进行系统评估，以了解目标受众的先前信念。
