医疗骗术：解读药品广告的言外之意

Doctoring medicine: Reading between the lines of drug advertisements.

作者信息

Goldstein J H

机构信息

Randleman Family Health Center, 702 S. Main Street, 27317, Randleman, N.C..

出版信息

J Med Humanit. 1991 Jun;12(2):73-83. doi: 10.1007/BF01142871.

DOI:10.1007/BF01142871

PMID:24254372

Abstract

With the aid of techniques of art and literary criticism, I investigate the ideological function of drug advertisements. I propose that the deleterious effects of advertising practices on medical care extend well beyond the usual level of critical awareness of physicians.

摘要

借助艺术和文学批评技巧，我研究药品广告的意识形态功能。我认为广告行为对医疗保健的有害影响远远超出了医生通常的批判意识水平。