"大数据"需要对决策过程进行分析。

"Big data" needs an analysis of decision processes.

机构信息

Adaptive Behavior and Cognition, Max Planck Institute for Human Development, 14195 Berlin, Germany.

Behavioural Science Group, Warwick Business School, The University of Warwick, Coventry CV4 7AL, United Kingdom.

出版信息

Behav Brain Sci. 2014 Feb;37(1):76-8. doi: 10.1017/S0140525X13001659.

DOI:10.1017/S0140525X13001659

PMID:24572218

Abstract

We demonstrate by means of a simulation that the conceptual map presented by Bentley et al. is incomplete without taking into account people's decision processes. Within the same environment, two decision processes can generate strikingly different collective behavior; in two environments that fundamentally differ in transparency, a single process gives rise to virtually identical behavior.

摘要

我们通过模拟演示表明，如果不考虑人们的决策过程，Bentley 等人提出的概念图是不完整的。在相同的环境中，两个决策过程可以产生截然不同的集体行为；在透明度根本不同的两个环境中，同一个过程会产生几乎完全相同的行为。